About Us
we provide specialised cable and connectivity solutions for various industrial sectors
—- About the company
Bias Traders provides industrial cables and automation solutions.
Bias Traders is a trusted provider of industrial cables and automation solutions, strategically located in Central Delhi. As an authorized channel partners and stockists for globally renowned brands such as LAPP, Phoenix Contact, Schneider Electric, Mitsubishi Electric, Festo, Rockwell Automation, and Trinity Touch, we deliver genuine, high-quality products tailored to industrial needs. Our expert technical support team assists clients in selecting the ideal solutions for their applications, backed by certified quality and comprehensive documentation. With competitive pricing, attractive discounts on bulk orders, and efficient delivery from our multiple warehouses, we ensure both value and reliability for your business.
17 +
Years of Experience
Our Expertise
At Bias Traders, our technical expertise lies in delivering high-performance industrial cables, automation components, and advanced cable management solutions that meet the demanding requirements of modern industries.
With deep product knowledge and access to a wide portfolio of globally trusted brands, we guide our clients in selecting the most efficient and compatible solutions for their specific applications.
Our team provides end-to-end technical support, ensuring smooth integration and optimal system performance.
To further enhance customer value, we offer a **Bundled Savings Program**—a cost-effective solution that combines bulk purchasing with customized packaging to streamline inventory management and reduce operational costs.
With a strong logistics network and multiple warehouses across Delhi, we ensure timely and reliable delivery, helping our clients stay on schedule and within budget.
Why Choose Us?
- Authorised Partnerships: Access to genuine products from globally recognized brands like LAPP, Phoenix Contact, and Schneider Electric,etc ensuring reliability and quality.
- Expert Technical Support: Receive personalized guidance from our experienced team to select the best solutions for your unique applications.
- Quick and On-Time Delivery: Benefit from our efficient logistics network, ensuring timely delivery to keep your projects on track.
- Competitive Pricing: Enjoy cost savings through bulk order discounts and value-packed solutions to optimize your budget.
- Bundled Savings Program: Take advantage of our custom packaging options that streamline your operations and reduce costs.
We Shape the Perfect Solution for Your Business
Our Mission
- Our mission at Bias Traders is to empower industries by delivering reliable, high-quality automation and cable solutions that ensure long-term performance and efficiency.
- We are committed to providing only 100% genuine materials from trusted global brands, supported by expert technical guidance and certified documentation.
- By offering competitive pricing and substantial discounts on bulk orders, we help our customers manage their projects cost-effectively without compromising on quality or reliability.
our mission to empower industries with reliable, high-quality solutions, focusing on genuine materials and customer satisfaction.
Our Vision
- At Bias Traders, we are driven by a vision to enable industries to adopt cutting-edge technologies with ease, enhancing operational efficiency while supporting sustainable growth.
- Backed by nearly 20 years of experience, our goal is to be a trusted innovation partner—offering customized, high-performance solutions that fuel progress and expand our global footprint.
- We are committed to becoming a recognized leader in industrial connectivity and automation by consistently delivering value, reliability, and forward-thinking solutions to our customers.
Core Values at Bias Traders
- Integrity – We prioritize honesty and transparency in every transaction, ensuring our customers receive only genuine, certified products.
- Quality – Our commitment to premium quality drives us to deliver reliable solutions from globally recognized brands, enhancing customer confidence and system performance.
- Innovation – We embrace emerging technologies and evolving market needs to provide forward-thinking solutions that keep our clients ahead of the curve.
- Customer-Centricity – We focus on understanding each client’s unique requirements to offer tailored support and solutions that truly add value.
- Reliability – With on-time delivery, consistent stock availability, and expert guidance, we ensure smooth, uninterrupted operations for our customers.
- Cost-Effectiveness – We offer competitive pricing and attractive bulk order discounts to help businesses manage costs without compromising on quality.
Our Journey
Established in 2007, Bias Traders began as an authorized supplier for DETA, laying a strong foundation in the industrial cable and automation sector.
Over the years, we have earned prestigious awards and recognition from industry leaders such as LAPP and Trinity Touch, reflecting our commitment to quality and service excellence.
Today, we are proud to serve as a trusted solutions partner to prominent industry players including Panasonic, P\&G, MAT Brakes Group, Myson Group, and many others—delivering high-performance,
reliable, and efficient automation and electrical solutions that empower industrial growth and innovation.
